¡Vamos a la playa!🌴🏖😎🐚
#40
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Anyway, again it’s a new month so don’t worry about getting blocked via paywalls. Well, for the time being. For someone like me, I’ve run through my three free articles on Bloomberg, QZ, NYT and WSJ already😳😳. But shoutout again to Ekow T for showing me the loophole!
Today we’re going to the beach…to talk about beachheads. You may have come across this term a couple of times while listening to This Week in Startups…if you have been🙄🙄.
So those of you (all of you) who haven’t been listening, let’s get some explanations out of the way— In business, particularly startups, the beachhead strategy is about focusing your resources on one key area, usually a smaller market segment or product category, and winning that market first, even dominating that market, before moving into larger markets. Beachhead strategies are often critical for bootstrapping new businesses. And franchisor businesses should think of the beachhead strategy as making sure the initial locations are strong and successful and good models for future locations. If you are doing a beachhead strategy, make sure that you include the follow-up idea of broadening your approach later on, after establishing yourself in that first core market.
Very simple and straightforward. A guy I met last Friday came to pitch me today on a business in the telco space and he correctly identified his beachhead. Not sure if he knew it (not that it’s supremely important) but it’s always satisfying to know that focusing on one key market before branching out into the universe is top of an entrepreneur’s mind. Focus, focus, focus. Happy to see how they progress over time.
🗞🗞Article List— What I’m reading (10 articles a day x 7 days x 4 weeks x 12 months = 3360 articles a year). Building the scope of my knowledge.
Ghana’s financial sector crisis is now part of the election campaign: Would love to see how this plays out in December 2020. This Free SHS agenda about to be another solid talking point.
Beyond Endorsing: How Veggie Burgers Became the NBA's New Gatorade: If you’ve got buddies in the right places and the right amounts in their checking accounts, you can make just about any solid product go viral. And that’s what happened here kids.
Legit-Looking iPhone Lightning Cables That Hack You Will Be Mass Produced and Sold: Yea this looks like a problem. Don’t connect people’s chargers to your computers! And buy straight from the Apple store.
Five Tempting Myths of Raising VC Funding: If you’re looking to raise, Myth 1 is probably one of the most important ones you should pay attention to.
IPO crashes send chills from Wall Street to Silicon Valley: At this point, you need to know which company will be featured this an article with this kind of heading
N.C.A.A. Athletes Could Be Paid Under New California Law: Well *beep* finally. NCAA thinks they can actually flex on Californian schools and ban them from NCAA matches? I don’t think that’ll happen. California is too big a state to mess with.
The Wealthiest of the Wealthy’s $4.8 Billion Boat Party in Monaco: Hustle oo!
What Really Happens When You Become an Overnight Millionaire?: I can guarantee 10000% of my readers don’t know. So yea, go find out. And hustle oo x2.
🎧Podcast— What I’m listening to (1 podcast episode a day x 7 days x 4 weeks x 12 months = 336 podcast episodes). Broadening my experiences through others’ stories.
Pivot: Kara Swisher and Scott Galloway (Jeph knows him) might just be my two favorite people. I’ve been bingeing on their episodes since yesterday and I can’t get enough trash talk of WeWork (now you know where I get most of my information from), Tesla, Tumblr, Peleoton, Yahoo, Zuck, Marissa. HE even goes off on Bezos even as a shareholder of Amazon. Basically, I listen to Scott talk so I can sound smart to my friends.
📚📚Book— 1 Chapter a day x 7 days x 4 weeks x 12 months = 336 chapters. Most books have 10-12 chapters, so 1 year = 28 to 33 books. And my book list is nearing 1000 books. Send help 🌚
😬😬😬😬😬😬 I really need to get back to this. Will compensate by reading an entire book in the next two days!
Passage of the day
That’s one of the problems he seems to be grappling with: more money, generally, means less struggle, and if it’s struggle that made him, how does he find that going forward?
-from one of the articles (the last one). “Mo money, mo problems.”
Remember folks: “Until the lion learns to write, every story will glorify the hunter.”